South West Machinery

1. Who We Are

South West Machinery ("we", "us", "our") is a UK-based supplier of heavy plant and construction machinery. This Privacy Policy explains how we collect, use and protect your personal information when you use our website or contact us. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following types of personal information:

• Name and contact details (email address, phone number) when you submit an enquiry.
• Messages and correspondence you send to us via our enquiry form or WhatsApp.
• Basic usage data about how you interact with our website (e.g. pages visited, browser type) via analytics tools.

We do not collect payment card information directly — any payments are handled through secure third-party processors.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide the services you have requested.
• Process and fulfil orders for machinery.
• Communicate with you about your purchase, delivery or after-sales support.
• Improve our website and services based on usage data.
• Comply with our legal and regulatory obligations.

We will not use your personal information for unsolicited marketing without your consent.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: to fulfil an order or respond to a pre-contractual enquiry.
• Legitimate interests: to improve our website and manage our business effectively.
• Legal obligation: where we are required to process data to comply with the law.
• Consent: where you have explicitly agreed to a specific use of your data.

5. Sharing Your Information

We do not sell your personal data to third parties. We may share your information with:

• Delivery and logistics partners, solely to arrange delivery of your purchase.
• IT and software service providers who support the operation of our website.
• Legal or regulatory authorities where required by law.

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 2 years. Purchase-related records may be retained for up to 7 years for accounting and legal purposes.

7. Cookies

Our website may use cookies and similar technologies to improve your browsing experience and help us understand how visitors use the site. You can control cookie settings through your browser. Blocking cookies may affect some functionality of our website.

8. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• Right of access — to request a copy of the data we hold about you.
• Right to rectification — to ask us to correct inaccurate data.
• Right to erasure — to request deletion of your data in certain circumstances.
• Right to restriction — to ask us to limit how we use your data.
• Right to data portability — to receive your data in a structured, machine-readable format.
• Right to object — to object to processing based on legitimate interests.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no data transmission over the internet can be guaranteed as completely secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date. We encourage you to check this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us via WhatsApp or our website enquiry form. We will respond within 30 days.